The Journey of Excellence
In 1997, amidst the bustling streets of Gujarat, Jitendra Bardia embarked on a journey that would redefine the landscape of mouth fresheners forever. Armed with a vision of delivering unparalleled taste, quality, and customer satisfaction, he laid the cornerstone of Surili. Little did he know that his venture would evolve into a beacon of excellence in the industry.
Overcoming Challenges
From its humble beginnings, Surili faced its fair share of challenges. In a market saturated with established players, carving out a niche seemed like an insurmountable task. Undeterred, Jitendra Bardia persevered, driven by a relentless pursuit of perfection. With meticulous planning and unwavering determination, he set out to establish Surili as a formidable force in the realm of mouth fresheners.
Commitment to Quality
The journey was fraught with obstacles, from navigating the complexities of manufacturing to forging robust distribution channels. However, Jitendra Bardia's unwavering commitment to quality served as the guiding light through the darkest of times. Every product that bore the Surili insignia was a testament to his uncompromising standards and unwavering dedication.
Innovation and Excellence
At the heart of Surili's success lay its steadfast focus on innovation. From mint-based fresheners to silver-coated delights, each product was carefully crafted to deliver a refreshing and delightful experience. Catering to diverse preferences and ensuring long-lasting freshness, Surili became synonymous with quality and innovation.
Legacy of Leadership
Behind every milestone achieved by Surili stood Jitendra Bardia, the visionary leader whose passion and perseverance propelled the company to unparalleled heights. Today, Surili stands as a testament to his indomitable spirit and unwavering commitment to excellence.
Continuing Legacy
As the sun sets on another day in Gujarat, the legacy of Surili continues to thrive, inspiring generations to come. With a rich tapestry of flavors and a commitment to excellence, Surili remains the cornerstone of the mouth freshener industry, enriching lives one breath at a time.
Vision
To be the largest FMCG brand by 2030, recognized for our commitment to quality, innovation, and customer satisfaction.
Mission
To deliver exceptional products, ensuring the highest standards of quality and customer satisfaction.
Purpose
To enrich people's lives by providing refreshing and delightful mouth fresheners that elevate their everyday experiences.